Lux Cozy Ad Actress Name
Varun Dhawan and Yukti Thareja in the Bold “Ekdam Cozy” TVC
| Advertisement Details | |
| Brand | Lux Cozy |
| Product | Men's Innerwear / Underwear |
| Language | Hindi |
| Lead Actor | Varun Dhawan |
| Lead Actress | Yukti Thareja |
| Tagline | “Lux Cozy… Ekdam Cozy!” |
Ad Storyline – Bold, Cheeky & Unforgettable!
Lux Cozy, one of India's leading innerwear brands, launched a daring and playful TV commercial featuring Bollywood star Varun Dhawan that quickly went viral — and sparked plenty of debate for its suggestive tone.
The scene opens on a rooftop where Varun Dhawan, wrapped only in a towel, is hanging his laundry. His powerful shakes of the wet clothes create a dramatic wind effect that playfully lifts the saree pallus of two neighboring women watching him.
Enter the stunning Yukti Thareja, who steps onto her rooftop with a bucket of clothes. With a confident flick of a garment, she generates an even stronger gust — strong enough to knock Varun's towel right off!
In a moment of panic, Varun covers himself… only to realize he's still wearing his super-comfortable Lux Cozy underwear. Relieved and carefree, he breaks into a fun dance, proudly declaring: “Lux Cozy… Ekdam Cozy!”
The ad cleverly highlights the ultimate comfort and confidence Lux Cozy provides — even in the most unexpected situations. While some viewers found it too bold for family viewing, there's no denying it grabbed everyone's attention!
Yukti Thareja & Varun Dhawan – Making “Ekdam Cozy” iconic! 🔥
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