Lux Cozy Ad Actress Name | Varun Dhawan Ad

Author September 06, 2021

Lux Cozy Ad Actress Name
Varun Dhawan and Yukti Thareja in the Bold “Ekdam Cozy” TVC

Advertisement Details
Brand	Lux Cozy
Product	Men's Innerwear / Underwear
Language	Hindi
Lead Actor	Varun Dhawan
Lead Actress	Yukti Thareja
Tagline	“Lux Cozy… Ekdam Cozy!”

Ad Storyline – Bold, Cheeky & Unforgettable!

Lux Cozy, one of India's leading innerwear brands, launched a daring and playful TV commercial featuring Bollywood star Varun Dhawan that quickly went viral — and sparked plenty of debate for its suggestive tone.

The scene opens on a rooftop where Varun Dhawan, wrapped only in a towel, is hanging his laundry. His powerful shakes of the wet clothes create a dramatic wind effect that playfully lifts the saree pallus of two neighboring women watching him.

Enter the stunning Yukti Thareja, who steps onto her rooftop with a bucket of clothes. With a confident flick of a garment, she generates an even stronger gust — strong enough to knock Varun's towel right off!

In a moment of panic, Varun covers himself… only to realize he's still wearing his super-comfortable Lux Cozy underwear. Relieved and carefree, he breaks into a fun dance, proudly declaring: “Lux Cozy… Ekdam Cozy!”

The ad cleverly highlights the ultimate comfort and confidence Lux Cozy provides — even in the most unexpected situations. While some viewers found it too bold for family viewing, there's no denying it grabbed everyone's attention!