Lux Cozy Ad Actress Name | Varun Dhawan Ad

Lux Cozy Ad Actress Name

Varun Dhawan and Yukti Thareja in the Bold “Ekdam Cozy” TVC

Advertisement Overview

Brand	Lux Cozy
Product	Men's Innerwear
Lead Actor	Varun Dhawan
Lead Actress	Yukti Thareja
Tagline	“Lux Cozy… Ekdam Cozy!”

Ad Storyline – Bold, Cheeky & Unforgettable!

Lux Cozy, one of India's leading innerwear brands, launched a daring and playful TV commercial featuring Bollywood star Varun Dhawan that quickly went viral — and sparked plenty of debate for its suggestive tone.

The scene opens on a rooftop where Varun Dhawan, wrapped only in a towel, is hanging his laundry. Enter the stunning Yukti Thareja, who steps onto her rooftop with a bucket of clothes. With a confident flick of a garment, she generates an even stronger gust — strong enough to knock Varun's towel right off!

In a moment of panic, Varun covers himself… only to realize he's still wearing his super-comfortable Lux Cozy underwear. Relieved and carefree, he breaks into a fun dance, proudly declaring: “Lux Cozy… Ekdam Cozy!”

Yukti Thareja & Varun Dhawan – Making “Ekdam Cozy” iconic!

---

Who is Yukti Thareja?

Yukti Thareja is a dynamic Indian model and actress who rose to fame as a contestant on MTV Supermodel of the Year (2019), where she finished in the top 4. Known for her striking features and confidence, she has since transitioned into a successful acting career across multiple film industries.

• Musical Milestone: She became a massive digital sensation after featuring in the blockbuster music video "Lut Gaye" (2021) alongside Emraan Hashmi. The song, sung by Jubin Nautiyal, has garnered over 1.3 billion views on YouTube.
• Film Debut & Growth: Yukti made her Telugu film debut in the romantic comedy "Rangabali" (2023) opposite Naga Shaurya. Most recently, she gained immense praise for her performance in the 2024 Malayalam action thriller "Marco", which became the highest-grossing A-rated film in Mollywood history.
• Modeling Success: An alumnus of Delhi's SGGSCC, she won the Delhi Times Fresh Face 2017 title. She continues to be a favorite for high-fashion brands and has appeared in campaigns for Google, Grofers, and various skincare labels.

More bold innerwear ads:
Jockey Ad with Ranveer Singh | VIP Frenchie Latest Campaign | Dixcy Scott Ad Cast