Paytm Raksha Bandhan “Kaisa Bhai Hai” Ad Girl

A popular Paytm advertisement based on the festival of Raksha Bandhan has been widely aired on television and digital platforms. The ad revolves around a relatable sibling moment where a sister expects a gift from her brother after tying rakhi.

In the ad, the brother appears to leave without giving any gift, prompting the sister to react, “Kaisa bhai hai?” (What kind of brother is he?). However, the twist comes when she checks her phone and realizes that her brother has sent her money via Paytm, changing her reaction instantly.

Who is the girl in the Paytm advertisement?

The girl featured in the Paytm Raksha Bandhan advertisement is Plabita Borthakur.

Who is Plabita Borthakur?

Plabita Borthakur is an Indian actress, singer, and model known for her work in Hindi films and digital content. She comes from Assam and has built a reputation for taking on unique and unconventional roles.

Early Life and Background

Born and raised in Assam, Plabita comes from an artistic background. Her exposure to music and performing arts from a young age helped shape her creative career.

Breakthrough in Bollywood

She gained major recognition for her role in the critically acclaimed film Lipstick Under My Burkha (2016), where her performance was praised for its bold and realistic portrayal.

Other Notable Work

Apart from films, she has appeared in web series and independent projects, showcasing her versatility as an actress. She is also known for her work in the web series Bombay Begums, which further expanded her audience.

Music and Creative Talents

In addition to acting, Plabita is also a trained singer and performer. She often shares her musical talent through live performances and social media, making her a multi-talented artist.

Advertising and Brand Presence

Her appearance in the Paytm ad highlights her ability to connect with audiences through simple, relatable storytelling. Her natural expressions and screen presence make her a strong fit for brand campaigns.